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steve marsolek

2000-2012 Best Buy

In the early years of BestBuy.com customers were primarily coming online to get information about products. BestBuy.com's first iteration reflected that. My involvement was to get store isles up as fast as we could. The lifestyle images brought out a tone of fun an lively.

Best Buy major category pages

2000-2012 Best Buy

I was tasked with creating a promotion global home page. Customer needs were changing and we needed to meet those needs. Product information became more important than researching. The parameters were a larger promotional space followed by other product focused promotions and introducing pricing up front. Other elements needed were entery points for sign up for email offers, financing, and featured departments.

These two examples illustrate the my final designs from widening out our site. I was also tasked with many of the campaigns or promotional drive times throughout the site.

Best Buy global home page
Creative concept phase 1

2000-2012 Best Buy

In early 2002 I was involved with the complete redesign of BestBuy.com. I was on a five person design team to explore how Best Buy should look in the online space. We learned through creative concepts in focus groups that our weekly sunday insert was our brand to our customer. My design focused on insert design elements. It won out over-and-over again with each group we tested.

At the time our insert was based on six background solid colors, a big yellow tag never left of center, curve lines to break space, and price tags. These element resonated hard with our focus groups.

2000-2012 Best Buy

I contributed to the refinement of the creative concept ideas we learned from our first phase. We worked with Best Buy Advertising as they too were in a process of redesigning the insert. There were new creative elements that we both needed to share to make a unified brand experience.

I was involved defining the presentation standards that included; grid structure, color palette, font selection, along with creating new concepts. The design expanded to include a list page concept as well.

Creative concepts

2000-2012 Best Buy

With a new website design in place I was tasked with creating many other page templates and promotion modules within those pages. They included cart, checkout, conditional promotions, brand stores, 3rd party, pop-ups, product detail, research center and other supporting page types.

Major page types
Best Buy For Business

2000-2012 Best Buy

As the site grew I was involved in bringing to life mayor focues areas. When we launched Best Buy For Business it now included a new service called Geek Squad.

2000-2012 Best Buy

I created campaigns that were meant to educate at the same time as drive sales. This music experience shows how the user can navigate to learning as well as shopping. Throughout the learning experince there are links to shopping.

Digital Music Made Easy

2000-2012 Best Buy

Throughout 2004-2005 I was the lead designer on all customer centric, consumer brand marketing, grand opening and exclusive sales event emails.

Best Buy was marketing to select customers groups with targeted emails around new site features, store events near them and targeted sales events.

Emails

2000-2012 Best Buy

Mobile was a new category that I got to bring to life online. It had its' challenges. Adding plans online with a phone purchase made the process of getting a phone lenghty.

Mobile
Best Brands. Best Help

2000-2012 Best Buy

A large campaign that I got to be the lead designer, information architect and user interface designer was our "Best Brands. Best Help." campaign. This campaign was in February and was used to promote laptops. It involved working with Wolf Motel an outside agency to develop a laptop selector tool. I worked with Wolf Motel to devise wireframes. They used them to show creative concepts. Through many versions we came up with a great solution.

2000-2012 Best Buy

I had designed and coded many splash pages. So these examples became the standard to promote a new product or offering. The design was simple as was the code. It started us on the path for designing promotional parts of the site so we could reduce turnaround times by using slight variations of design and code.

Splash pages
M:IQ

2000-2012 Best Buy

M:IQ was a new service offered at Best Buy Mobile to back up all your content from your smartphone. This landing page gave a quick synopsis of what M:IQ could do for you and linked you to the experience.

2000-2012 Best Buy

I created a promotional page to boost sales in appliances during secondary holidays, like Memorial Day and Labor Day. The first version did so well from design, content and an offer standpoint it has been used ever since. The version on the left was the first and now it has evolved to the second version. One thing to note that this page is labor intensive. I have taken point to reduce the amount of time it takes to build and maintain this page by using an automated approach.

Secondary holiday
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